Pengembangan Wisata Halal di Pulau Pahawang, Kabupaten Pesawaran, Provinsi Lampung

This study aims to analyze the potential for developing halal tourism on Pahawang Island. The analytical method used in this is SWOT analysis approach, Internal Factor Evaluation (IFE), and External (EFE). results of show that strategies develop Island include making tour packages attract Muslim tourists foreign tourists, working with ministry create a certification system businesses Island, product differentiation tourist attractions. local wisdom-based sharia different unique compared other destinations Indonesia. In conclusion, there are 18 areas Pesawaran Regency. addition, internal external evaluations were also obtained which contributed development contribution research resulted suggestions governments, especially Tourism Office Regency.